Kamstrup Think safety

Think forward - Think safety

Kamstrup Think safety campaign has been put in place to increase safety at work.
The campaign is inspired by DONG, who has already had successful with a similar initiative.

My task was to design a generic logo that could be used across the many professional groups working in Kamstrup.

I designed this logo, which in its form serves as a brand - a quality stamp and a guarantee that safety is top.

I used Kamstrup's tagline "Think forward", and combined it with the phrase "Think safety", to create a link to Kamstrup.

The color is Kamstrup's conceptual orange, which makes the logo very visible in conjunction with other graphics.

Posters

I made several posters for the Kamstrup Think Safety campaign, which worked both internally and externally.

This poster was made at the start of the campaign to spread the knowledge of the logo.

Why do we report?

Initially, much work was done to spread the awareness of the logo and the campaign, but later the message became more specific.

This poster illustrates how many accidents there have been over a number of years, and what opportunities there have been for reporting them.

Caps and t-shirts

In addition to posters and other printed matter, the logo was used on caps and t-shirts.

The use of logo, colors and graphic elements are weighed closely with each media, to create an appropriate visual relation.

The layout of the different media primarily takes into account the nature and function of the media, so that it can perform its task without drowning in a graphical abundance.

Back

Jesper Drejs

Kamstrup Think safety

Think forward - Think safety

Posters

Why do we report?

Caps and t-shirts